PROTON COMES TO THE AID OF FLOOD VICTIMS
SUBANG JAYA, 28 December 2011– National car company PROTON has announced a nationwide ‘PROTON I-Care Prihatin Banjir’ flood relief programme to assist flood victims whose Proton cars have been damaged by the flood. The programme kicks off on 29 December 2011 and will run until 29 February 2012.
The programme offers affected Proton car owners free inspection and assessment of the damages, free towing within a 5km radius of selected PROTON authorised service centres and a 20 percent discount on the purchase of PROTON Genuine Parts.
“We understand how difficult it can be for people who are affected in flood-prone areas. Year after year they face the same problems and damages to their property and belonging, which may include their Proton cars. For most families, it can be one of the biggest spending of their household,” said En. Ahmad Suhaimi Mohamad Anuar, Chief Executive Officer of Proton Edar Sdn. Bhd.
“We also understand the unexpected stress on our customers whose cars are caught and damaged by flash flood. Previously, flood was a common occurrence in the East Coast but nowadays it happens all over the country, even in KL, when you least expected it. With this programme and customer care being our top priority, we hope to do our part in helping to relieve the burden of our valued customers,” he added.
The flood relief programme is part of PROTON’s community outreach programme which also involves a road show by PROTON to several locations in Kelantan, Perlis, Pahang and Johor. The road show had begun earlier on 23 and 24 December 2011 at the Kompleks Perniagaan Saidina Ali in Kok Lanas, Kelantan and at the SCH Service Center in Kangar, Perlis on the 24 and 25 December 2011. The upcoming dates and venues for the road shows are:
| Dates | Venue |
| 30 December 2011 | Petronas Petrol Station, Jalan Johor, Pontian, Johor |
| 30 & 31 December 2011 | Pekan Kerayong, Bera, Pahang |
More venues and dates will be announced by PROTON in due course.
During the road shows, PROTON technicians will be on the ground to share valuable tips with owners on how to handle flood-affected vehicles. Proton car owners are also entitled to a free 18-points safety check and free rear seat belt installation – a last chance for Proton car owners to install rear seat belt in their cars before the new regulation is enforced by the government beginning 1 January 2012.
Customers who would like to learn how to manage their Proton cars when faced with a flood are also invited to any PROTON authorised service centres to talk to designated PROTON personnel for flood assistance guidance.
For towing services and other related enquiries, customers can call the PROTON I-Care Centre at 1300 - 880 – 888 or 1800 – 888 – 398 for 24-hour breakdown assistance.
About PROTON
PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations in key markets from UK to the Middle East, and across South-East Asia and Australasia, especially in countries like China and Iran, PROTON produces cars to suit a range of consumer demands and preferences.
Its offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, spacious and affordable multi-purpose vehicles, as well as the world-renowned sports cars from Lotus. Most importantly, PROTON models are now developed with Lotus Engineering, offering customers superior ride and handling experience in every drive.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds cars with passion and soul; cars that are a delight to drive - and a pleasure to own.
