The Monster has arrived at Malaysia’s doorstep!
Kuala Lumpur, 20 October 2011- Following 24 days of suspense created by the release of the Micro Monster Website that showed a hidden motorcycle and a countdown, Ducati has launched the new Monster 795 in Malaysia.
At The Rootz Club, inside the LOT 10 Shopping Mall in Kuala Lumpur (Malaysia), more than 500 enthusiasts and 100 media from Malaysia and all over Asia attended the launch of the new Monster 795, with the presence of the Ducati management, Mr.Cristiano Silei (Ducati Motor Holdings Vice President of Sales), Mr. Mirko Bordiga (CEO of Ducati Asia Pacific), and Datuk Wira SM Faisal Tan Sri SM Nasimuddin (Joint Group Executive Chairman of the NAZA Group).
The ceremony reached its climax with the arrival of a special guest, Valentino Rossi. The nine-time world champion was greeted with an ovation by the Ducati enthusiasts before he took to the stage to unveil the Monster 795.
This latest model affirms Ducati’s focus towards the Asian markets. Mirko Bordiga, CEO Ducati Asia Pacific, said: “Monster has been the Ducati model sold in the highest numbers all over the world: it is an icon and represents an important part of Ducati’s history. The new Monster 795 has been thought and developed specifically for the Asian markets and for the growing group of Ducatisti in this area.”
During his speech, NAZA’s Joint Group Executive Chairman, Datuk Wira SM Faisal stated: “What makes this all the more significant is the fact that as we reveal this latest Ducati to Malaysia, we are also unveiling it to the whole Asia. Among the highlights we have experienced over the last decade, this is certainly one of the most extraordinary. Ducati has honoured us with this opportunity, for which we are sincerely thankful.”
A series of related activities will follow the Monster 795 unveiling event in Malaysia. A photo contest in which the participants have the opportunity to win the new Monster 795 has also been launched at a dedicated website (http://www.monster.ducati.com/). In the coming months the Monster 795 will be released in all the other Asian Countries.
More exciting information about Ducati Malaysia may be obtained at http://ducatimalaysia.com and http://www.facebook.com/DucatiMY while further information of NAZA may be obtained from http://www.nazaworld.com.my or http://www.facebook.com/nazaworld. Follow @DucatiMalaysia and @Naza_World for the latest updates and offerings of Ducati and NAZA World.
ABOUT DUCATI:
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterized by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship.
In Superbike Ducati has won 16 Manufacturers' titles and 13 Riders' titles. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.
ABOUT NEXT BIKE (DUCATI) MALAYSIA
Next Bike Sdn Bhd is a company under the NAZA Group of Companies. Being the sole importer and distributor for the Ducati brand in Malaysia since November 2000, Next Bike boasts a comprehensive product line up for the Malaysian market, from Superbikes, Dual purpose bikes, Touring bikes, Street bikes and Classic bikes, with models such as the Ducati Monster, Hypermotard, Streetfighter, Multistrada, Diavel and 1198SP. The company also provides lifestyle solutions such as merchandising items and services related to Ducati and Ducati Corse.
Next Bike Ducati Malaysia centers are located at NAZA Auto World TTDI and NAZA Automall Petaling Jaya, the Largest Automotive Centre in Malaysia. The Auto Mall Center is a certified 4S centre complete with a club lounge for owners and enthusiasts alike and countless bikes accessories to cater the need of about 400 Ducati owners nationwide.
