TOYOTA CELEBRATES DOUBLE TREATS CHINESE NEW YEAR WITH UNDER PRIVILEGED KIDS
Sunway, Wednesday, 18 January- Over 25 volunteers from UMW Toyota Motor played host to 30 children from House of Joy, Puchong Selangor during a special shopping treat at Sunway Pyramid today. This annual Festive Gathering was organised as part of the company’s commitment to Corporate Social Responsibility and also to inculcate a spirit of volunteerism and community service among the UMW Toyota Motor personnel.
The Chinese New Year ‘double joy’ began with a fully sponsored shopping spree and was led up to a fun dinner time. The children aged between 6 to 17 years old, enjoyed a full Chinese New Year spread, exciting entertainment by a magician and were presented with Angpows. This outreach programme was intended to assure these children that they have friends who care and are not alone in this world.
The 25 over volunteers from UMW Toyota Motor were each assigned a child from the home. Their task for the day included taking the child shopping for their Chinese New Year clothes and shoes as well as enjoying the attractions of the shopping mall since these children seldom get the opportunity to visit such places. This outing was a suitable time for the volunteers to build rapport with the children and foster the Chinese New Year of giving and sharing.
One for the memory! - UMW Toyota Motor volunteers with the children from House of Joy in a group photograph
According to En. Ismet Suki, President of UMW Toyota Motor, the underprivileged kids often feel their deprivation the most during the festive seasons when most people are fortunate to enjoy their Chinese New Year shopping with their families and loved ones. “This is why we make a special effort to spread a little cheer to House of Joy by treating the children on a shopping spree for this festive season. We hope to become a part of the ‘family’ that they never had,” he explained.
The Staff Volunteer Programme is part of the Philanthropic pillar of the company’s Corporate Social Responsibility (CSR). UMW Toyota Motor’s commitment to CSR has been an integral part of its corporate culture since it was established in 1987. Its CSR approach is consonant with its philosophy of ‘A history of service to society’, where UMW Toyota Motor continually seeks opportunities to contribute to the communities where they operate their business.
Mr. K. Murakami, Executive Director, UMW Toyota Motor presenting the angpow to children from House of Joy
Present at the festive gathering was Mr Keiichi Murakami, Executive Director, UMW Toyota Motor, Mr Khong Man Cheong, Executive Director, Vehicles Sales Group, UMW Toyota Motor, Mr Harry Loo Chee Yan, Director of Customers Relations Management & Information Technology Services and other senior management of the company. The House of Joy, Puchong welcomes any donation to help the children. Please contact Ms Lesley Mah at 019-339 2847 for more details.
ABOUT UMW TOYOTA MOTOR SDN. BHD.
UMW Toyota Motor is a joint venture between UMW Corporation Sdn Bhd and Toyota Motor Corporation Japan and Toyota Tsusho Corporation Japan. UMW Toyota Motor subsidiaries are Assembly Services Sdn. Bhd. (ASSB), Toyota Boshoku UMW Sdn. Bhd. and Automotive Industries Sdn. Bhd. (AISB) while UMW Toyota Motor associates companies are KYB-UMW Malaysia Sdn. Bhd., KYB-UMW Steering Sdn. Bhd. and JTEKT Automotive (Malaysia) Sdn. Bhd. The company is the exclusive distributor of Toyota and Lexus models in Malaysia. UMW Toyota Motor has established an extensive network of 92 sales and after sales outlets including dealers, throughout the nation.
Under the company’s theme of “One Team - Customer First”, UMW Toyota Motor puts high priority and attention to customers’ needs and demands. Toyota’s philosophy of improving the quality of life and contributing to the society where they operate their business is exemplified through innovative products and services, building and maintaining sound relationships with customers; business partners and employees, the preservation of the environment and honouring the language, law and culture of the society they live in.
