2012 – AN EXCITING YEAR FOR EDARAN TAN CHONG MOTOR
KUALA LUMPUR (21st February 2012)– Edaran Tan Chong Motor Sdn. Bhd. (ETCM) has organized its 6th annual Chinese New Year Media Appreciation Luncheon today at Concorde Kuala Lumpur. Despite the challenging year of 2011, ETCM will focus on exciting model launches in 2012. The company has recently introduced the all-new NV200 Vanette and Navara Single Cab. Other models in the pipeline are a B-segment sedan, a few interesting CBU models, and the much anticipated Pilot Programme of the all-Electric Nissan LEAF.
ETCM’s Executive Director, Dato’ Dr Ang Bon Beng commented at the event, “2012 will not be a rosy year for the automotive sector. First quarter remains challenging because supply interruptions caused by the Thailand flood continue to persist. Apart from this, the stringent loan conditions for hire purchase of vehicles in Malaysia may affect our sales too. Moreover, consumers are cautious on the global economic outlook. Market will only pick up in the second half of the year. MAA forecast that TIV will grow 2.5% to hit 615,000 units this year. We are confident that Nissan sales volume will exceed industry growth with the introduction of new models in segments which Nissan is currently unrepresented.”
Nissan’s total sales volume was close to 31,000 units in 2011. In addition, Nissan was ranked second in the “2011 Malaysia Sales Satisfaction Index (SSI) Study”.
Other notable achievements include Nissan Grand Livina continues to be the best selling Non-national MPV, capturing a 40.4% market share while Nissan Urvan with its 43.7% market share remains as the best selling Diesel Window Van. Nevertheless, Nissan Sylphy was the best selling 2.0L model in the Non-national C-segment with a 10.1% market share.
“The automotive sector went through a roller-coaster ride last year due to unforeseen natural disasters in Japan and Thailand. Many auto players were affected and Nissan was not spared. Nevertheless, we achieved some great results despite the challenging landscape,” Dato’ Dr Ang added.
Below are the awards that Nissan had garnered throughout 2011:
| Model | Award | From | |
| 1 | Sylphy | Winner – Midsize Car Segment | J.D. Power Asia Pacific 2011 Malaysia Initial Quality Study (IQS) |
| 2 | Teana | Executive Car of the Year | New Straits Times/ Maybank COTY2U Awards 2011 |
| 3 | Teana | Winner - Large Sedan Category | AUTOCAR Asean Car of the Year Awards 2011 |
| 4 | Teana | Best Local Assembly Executive Sedan | Asian Auto / Auto Industry Awards 2011 |
| 5 | Navara King Cab | Pickup Truck of the Year | New Straits Times/ Maybank COTY2U Awards 2011 |
| 6 | Navara King Cab | Truck of the Year | Wheels Weekly / LIVE LIFE DRIVE Car of the Year 2011 & 2012 Award |
| 7 | Navara 4x4 Manual | 3rd in Class - Pickup Trucks Category | Asian Auto AmBank Fuel Efficiency Awards 2011 |
| 8 | Latio Hatchback | 3rd in Class – Small Family Cars Category | Asian Auto AmBank Fuel Efficiency Awards 2011 |
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About Tan Chong Motor Holdings Berhad
Edaran Tan Chong Motor Sdn Bhd, a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia. In 1957, Tan Chong Motors was appointed the franchise holder of Nissan/Datsun vehicles in Malaysia and Nissan/Datsun became the best selling brand in the country in 1970. TCMH was listed on the Bursa Malaysia Securities Berhad in 1974. The group is principally involved in the assembly and distribution of automobiles. To complement TCMH’s auto business, TCMH provides a wide range of services such as vehicle after sales, hire purchase financing, leasing, insurance, personal loans and money changing to TCMH’s valued ASEAN customers.
