CENTURY BATTERY POWERS AHEAD WITH EMERGENCY BATTERY ASSISTANCE SERVICE AND INTRODUCTION OF MALAYSIAʼS LONGEST WARRANTY BATTERY CERTIFIED BY SIRIM.
Kuala Lumpur, Thursday, 15 December 2011- Century Battery reinforced its position as the leading automotive battery company with two key launches today. The first was an emergency Battery Assistance service for Klang Valley motorists, followed by the unveiling of its latest product, Century Ultramax which has a 21 months warranty, making it Malaysiaʼs longest warranty battery certified by SIRIM.
The event also marked the formal launch of Centuryʼs new positioning tagline, MORE LIFE, LESS WORRIES which will be carried throughout its latest advertising campaign.
Mr. Suresh Nanoo, General Manager of Century Motolite Battery Sdn Bhd said during the official launch at the KL Performing Arts Centre in Sentul, "Our new positioning, product and service is a result of consumer research commissioned earlier this year. We have millions of customers who are familiar and happy with our brand and it is easy to get complacent. However, what you see today is our enduring commitment to delivering what consumers want and we are convinced our offerings will increase customer satisfaction and loyalty."
The Century Battery Assist service provides motorists a convenience that is only a phone call away by dialing a toll free number at 1-800-BATTERY (22-88379). Motorists get:
- Free delivery and installation 24/7, 365 days a year
- Nationwide warranty for the batteries installed
- Maintenance free batteries – Century Batteries are manufactured to the highest standards utilizing the latest technology
- Complimentary check on the car charging system
Century Ultramax was developed as an ultra heavy-duty battery with extended warranty performance using superior materials and technology. SIRIM was commissioned to certify the battery and Century is proud to note that it is the only SIRIM certified battery in Malaysia.
Mr Nanoo added, "Both Century Battery Assist and Century Ultramax drive to the heart of our brand promise which is MORE LIFE, LESS WORRIES. This is because by putting more life into our batteries and providing emergency services, we give our customers peace of mind and more time to enjoy their lives."
ABOUT CENTURY BATTERY ASSIST – EMERGENCY BATTERY ASSISTANCE SERVICE
GET MORE OUT OF YOUR LIFE, BECAUSE WE TAKE CARE OF YOUR BATTERIES
A car breakdown due to battery failure is a scenario that most motorists would not want to experience. Automotive batteries have a limited life and even those that are within the warranty periods can fail due to improper usage and faulty electricals.
Put simply, battery failure can be a real hassle and not to mention, risky and dangerous, especially for women drivers.
So don't get caught out.
With the newly launched ‘Century Battery Assist’ service, you will have peace of mind knowing that Century, the trusted name in batteries, is there to assist you in your time of need.
Just dial 1-800-BATTERY (22-88379), and Century Battery Assist riders will deliver and install batteries 24-hours a day, seven-days a week.
Century Battery Assist is an enhanced and comprehensive mobile battery replacement service that provides:
- Free delivery and installation 24/7, 365 days a year
- Nationwide warranty for the batteries installed
- Maintenance free batteries – Century Batteries are manufactured to the highest standards utilizing the latest technology
- Complimentary check on the car charging system
At present, Century Battery Assist covers the Klang Valley and Selangor, in particular, high traffic areas of Kuala Lumpur, Petaling Jaya, Subang Jaya, Shah Alam, Klang (parts), Selayang, Gombak, Ampang, and Putrajaya with more to come in the near future.
Unlike other regular breakdown services, Century Battery Assist promises topnotch service with follow-up calls to the customer, to ensure the arrival of its rider and to assess service quality.
With this new service, Century reinforces its brand promise of giving its customers More Life and Less Worries.
Century Battery Assist: 1-800-BATTERY (22-88379)
ABOUT CENTURY MOTOLITE BATTERY SDN BHD
For more than 50 years, Century Battery has been serving millions of Malaysian motorists, automobile manufacturers and dealers with superior and cost efficient batteries.
Century is the trusted name in batteries that now promises MORE LIFE and LESS WORRIES.
