DUCATI TARGETS 300% GROWTH FOR 2011
AFTER THE LAUNCH OF THE DUCATI MONSTER 795
PETALING JAYA, 18 November 2011: Next Bike Sdn Bhd, the sole importer and distributor of Ducati Bikes in Malaysia has targeted a 300% for growth for this year following the excellent response to their latest Ducati model, the Ducati Monster 795.
Following this, Next Bike Sdn Bhd has announced that its turnover for this year is expected to increase between RM8 million and RM10 million.
Just one month since its launch, more than 200 units of the Ducati Monster have been sold. Comparatively, only 50 units of the earlier Ducati Monster model were sold last year. Last year, Next Bike Sdn Bhd sold 120 units of the Ducati bikes, bringing the total of Ducati bikes sold since NAZA began its operations to in year 2000 to over 1,000 units. There are currently 1,000 Ducati owners in Malaysia and with the launch of the Ducati Monster 795, this figure is expected to increase.
NAZA Group of Companies Joint Group Executive Chairman, Datuk Wira Hj SM Faisal Tan Sri SM Nasimuddin said, “We have planned out a variety of programmes to help boost the sale of Ducati bikes and within the next 12 months, more exciting Ducati models are expected to be introduced. One of the models is the 1199 Panigale that was recently launched in EICMA Italy and we have already started taking bookings”.
Datuk Wira Hj SM Faisal further added, “Besides bringing in new Ducati models, we are also committed to increase the brand awareness and expand the Ducati lifestyle. In the coming months, we can anticipate exciting developments from network expansion and dedicated lifestyle programs for current and future Ducati owners.”
“We are also very proud that the official launch of the Ducati Monster 795 was awarded the ‘Best Event 2011’ by Ducati, the awarded was presented by the President and CEO of Ducati, Mr Gabriele del Torchio in Italy recently. This award has been won by us two years in a row. This is another feather in our cap as it shows that we indeed do embody and embrace the spirit of Ducati,” Datuk Wira Hj SM Faisal said.
Datuk Wira Hj SM Faisal himself was recently awarded the ASEAN Outstanding Business Awards (Master Class Awards) for the Young Retail Champion category. The award was given in recognition of NAZA’s enormous contribution to the industry development of retails and franchise in ASEAN + 6 Business Community regions.
In conjunction with the launch of the Ducati Monster 795 in Asia, Ducati Motor Holdings is giving away the Ducati Monster 795 to the winner of the ‘Monster 795 Photo Contest’. The contest is open to all from Malaysia, China, Hong Kong, India, Indonesia, Philippines, Singapore, Thailand and Vietnam. Contestants must log on to www.moster.ducati.comand upload a photograph that best describes the emotions evoked by the dream of driving a Ducati Monster. Photo submissions do not necessarily need to have a photograph of a Ducati Monster.
Final submission is November 25 and the contest winner will be chosen by online votes which will be held from October 31 to December 1, 2011. The contest winner will be announced on the site on December 2.
ABOUT NEXT BIKES (DUCATI) MALAYSIA
Next Bikes Sdn Bhd is a company under the NAZA Group of Companies. Being the sole importer and distributor for the Ducati brand in Malaysia since November 2000, Next Bikes boasts a comprehensive product line up for the Malaysian market, from Superbikes, Dual purpose bikes, Touring bikes, Street bikes and Classic bikes, with models such as the Ducati GT1000, Monster S4RS, Ducati ST3, Ducati ST4, Hypermotard, Multistrada, and the flagship 1198. The company also provides lifestyle solutions such as merchandising items and services related to Ducati and Ducati Corse.
Next Bikes Ducati Malaysia centers are located at Naza Auto World TTDI and Naza Automall Petaling Jaya, the Largest Automotive Centre in Malaysia. The Auto Mall Center is a certified 4S centre complete with a club lounge for owners and enthusiasts alike and countless bikes accessories to cater the need of about 300 Ducati owners nationwide.
